Developers and product owners must own usability in order to fix it. Usability test reports produced by specialists fail to generate ownership – or fix usability problems.
The presenter discusses running usability workshops on Steve Krug’s principles: earlier, more frequent tests; fewer users; developers and stakeholders as observers. The observers themselves identify problems and prioritize which to fix. Less time testing. No time reporting. Faster decisions. Less arguing. No scolding. More interest for and ownership of usability. More good changes.
Video producer: http://smidig.no/